How to Produce an Impressive PowerPoint Presentation

Here are the top 10 tips for creating an effective PowerPoint report that will impress your clients

  1. Only tell your clients what they need to hear. The most important thing to keep in mind when constructing a PowerPoint presentation is that you must only tell your clients what they need to know – not everything you learned while completing the report. Clients are busy and stressed like everyone else, and only want to hear the key messages that address the solution
  2. Clear structure. Every PowerPoint should contain the following slides:

    • The Cover Page
    • The Disclaimer Page
    • The Contents Page and Section Dividers
    • An Executive Summary
    • Content Slides
  3. Clear headlines for each slide. The headline should form a link between the message on the previous slide and the message on the next page. Headlines must add value and answer a client’s “so what” question. Your headline should also make sense, and should help the page to stand-alone. In other words, if someone found just that one slide, it should make sense to him or her without seeing any of the other slides. The headline should only be one sentence long.
  4. One message per page. All slides should be page-numbered except for the contents page and the section dividers. Each slide should communicate only one message. Use bullets to communicate either quotes or facts. You can use an appendix for more in-depth information that you wish to share with your client.
  5. Kickers. You may wish to add something to your slide called a “kicker.” Kickers are added to a PowerPoint presentation to add clarification, summarization, or implications of any information that has been presented.
  6. Clear language. When creating an effective PowerPoint, you will use bullet points and sub-bullets, not full sentences. Sequential text should contain parallel text, and your style should feature active voice rather than passive voice i.e. the noun and the verb should come at the beginning of the sentence. Make sure you are specific use only the words that need to be used, and refer to the company as “it” not “they.” Do not use contractions.
  7. Large font. Your font should never go under 10 points when constructing a PowerPoint for presentation.
  8. Clear sourcing of data.When using notes or sources, you will need to refer to notes with letters and sources should be identified with numbers. The notes and sources list will come underneath the data. Anytime two data sets are on one page, put all sources and notes at the bottom of the page.
  9. Evidence based opinions. If any opinions are included in the presentation, they need to be tightly linked to evidence supporting the statement. There is no place in your presentation for bold assumptions or conjectures.
  10. White space. Finally, make sure that you leave white space in your presentation. If you don’t have white space, you have put entirely too much into your presentation. If this is the case for you, delete the information until you have only the necessary components to communicate the main ideas to your client. You can put the rest in the document’s appendix.

How to Make a Good PowerPoint Presentation

It cannot be denied that the presentation that uses PowerPoint has become standard and has been used everywhere, whether it is in government agencies, universities or in schools.

The followings are some tips for making a good PowerPoint presentation, so that your presentation will be preferred and given applause by the audience. It is known that with a good presentation, your project proposals, suggestions or your opinions have a great chance for approval.

1. Easy to read

A good presentation is easy to read, so you should use standard letters, like Arial or Times New Roman. Besides, use letters that are quite big, so your audience does not get difficulty to read the letters.

2. A clear title on each slide

You should use bold, clear and easy to read letters on your each slide title.

3. Simple background

Notice the background that you use on each slide that you create. Do not let the sentences you have written unclear to read because you wear too contrasting background.

4. Graphics and Charts

Using images such as charts and diagrams will help you to explain about the topic you are presenting better. In addition, by using graphics or charts, you will refresh the atmosphere and invite the attention of the audience.

5. Stay focus

Just write down the principal matters in connection with the topic you are presenting. Do not use too many words or sentences in a presentation slide, but simply write your title or course outline. You should also make sure that every slide you create is related to one another.

6. Do not have too many slides

Do not make too many presentation slides for one topic you discuss. Make slides as efficiently as possible. If the topic you discuss is long indeed, a verbal explanation would be better.

7. Speak clearly

When giving the presentation, try to speak clearly, so that the audience could understand the presentation you deliver. Most audiences think that PowerPoint presentation is not quite interesting and with your creativity and good conversation, you could change this view.

8. Give opportunity to ask

If possible, take the time to provide the opportunity for the audience to ask questions about things that are not understood from the presentation that you convey.

9. Future Follow Up

Another important thing is to give audiences the opportunity to ask questions at another time on the topic of your presentation. So, do not hesitate to put down your e-mail list, no. phone or website at the end of your presentation. This could be a plus for you.

Should a Marketing Coach Use a PowerPoint Presentation?

It’s important to remember, regardless of what you’re selling, is that you’re clients are going to buy you before they even think about what you’re selling – especially if you’re a sales consultant. The best way for people to like you, the best way for them to buy you is in most cases, not to use PowerPoint.

Here’s why…

When you’re selling face to face, you’ll want to look the person in the eye, to talk with them, to get to know them and to show your value as a person.

Could you have PowerPoint with you? Sure. If they want to see something on PowerPoint can you then turn the computer on and show them?

You bet.

But to make it a presentation every single time, I think is a big mistake because it takes away the strength in your presentation. Getting to know you as a person is the connection that’s going to be made for the long term.

PowerPoint is not an easy thing to do well and it takes away from almost everybody who uses it.

It takes away from the persona and the presence that you have and makes you like everybody else; indiscernible from all the other people who are competing for similar business.

Be you.

Sit in front of the person; have weaknesses; show your strengths; show your certainty; show your uncertainty; show whom you are; show your character and let the person pick you and not your PowerPoint presentation. Always be prepared for other things, but stay away from it. There’s rarely a reason that PowerPoint is necessary.

If you’re going to use PowerPoint, here are a few things that will help you be successful.

If you use words at all with your slides, limit to one or two. Use a lot of photos of people who are prominent or well known for something. People who were winners at what they did are people that we all identify with; like Abraham Lincoln and Roosevelt.

Be sure to stay away from current political figures and things like that. Use photos that have a purpose.

Never look at your PowerPoint while you’re presenting. Be in engaged with your audience, whether it’s one person or a room full.

Know your PowerPoint so that when you push the next frame button you know the frame that is on the PowerPoint, but continue to look at the audience.

The good thing about using PowerPoint is that you can’t go off on a tangent.

If you have to peek over your shoulder and look up at the PowerPoint which means you’re subservient to what’s on the wall or the screen. And that takes away from you.

When you know exactly what is going to come next you’re in control of your presentation.

If you want to do it right, if you want to take a chance on PowerPoint then do it so you don’t ever have to look at it, but that it gives you like the backup band.

You know, it’s the guitar and drummer; it’s back there for backup. But Elvis is on the front of the stage; Elton John is on the front of the stage; the orchestra is not visible or is barely visible. That’s what you want to do.

Let your character shine through during your presentation and you may find that a PowerPoint is rarely necessary.